{"id":4609,"date":"2023-01-03T10:21:16","date_gmt":"2023-01-03T10:21:16","guid":{"rendered":"https:\/\/www.thegutenberg.com\/?p=4609"},"modified":"2023-03-13T03:46:37","modified_gmt":"2023-03-13T03:46:37","slug":"the-relevance-of-qr-codes-today","status":"publish","type":"post","link":"https:\/\/www.thegutenberg.com\/blog\/the-relevance-of-qr-codes-today\/","title":{"rendered":"The Relevance of QR Codes Today"},"content":{"rendered":"<div class=\"post_contain\">\n<p>Quick Response (QR) codes are a two-dimensional version of bar codes that can be read by smartphones. Since their introduction in 1994, QR codes have gained much popularity across industries. But with the invention of new technologies like NFC, beacon, and geofencing, are QR codes still relevant to marketers in 2019? According to a recent study\u00a0<strong>by Beaconstac<\/strong>, by 2020,\u00a011 million\u00a0households will scan a QR code in the U.S alone. If you\u2019re still not convinced, here are five ways in which QR codes continue to have an impact on the world of marketing:<\/p>\n<p><strong>1. Transforming Product Packaging<\/strong><\/p>\n<p>A recent study showed that consumers make\u00a0<a href=\"http:\/\/www.marketingprofs.com\/chirp\/2014\/25957\/how-product-packaging-affects-buying-decisions-infographic\">a third<\/a>\u00a0of their buying decisions based on packaging alone, and QR codes have only enhanced product packaging. In recent years, QR codes have become relevant to the world of physical products\u2014showing up on everything from\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=mukwMIZUsRs&amp;feature=youtu.be\">Japanese<\/a>\u00a0soda cans to sneakers. QR codes allow brands to embed their products with special offers, website access, and extra content. The more engaging the encoded content, the likelier consumers will invest in the product.\u00a0<a href=\"https:\/\/www.trendhunter.com\/trends\/lqd-cell-origin-ar\">Puma<\/a>\u00a0did this successfully with their AI-encoded sneakers. Their \u201cLQD Cell Origin AR\u201d sneakers are covered in QR codes, which when scanned onto the LQD Cell app for Android and iOS, provides a variety of Augmented Reality (AR) experiences for the consumer.<\/p>\n<p align=\"center\"><strong><iframe src=\"https:\/\/www.youtube.com\/embed\/mukwMIZUsRs?enablejsapi=1&amp;origin=https:\/\/www.thegutenberg.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-lf-vimeo-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-mce-fragment=\"1\"><\/iframe><\/strong><\/p>\n<p align=\"center\"><strong><iframe src=\"https:\/\/www.youtube.com\/embed\/HMq5Jr0ZRPU?enablejsapi=1&amp;origin=https:\/\/www.thegutenberg.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-lf-vimeo-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-mce-fragment=\"1\"><\/iframe><\/strong><\/p>\n<p><strong>2. Facilitating Proximity Marketing<\/strong><\/p>\n<p>Proximity marketing operates by communicating with consumers using highly personalized and relevant messages. It focuses on being at \u201cthe right place at the right time\u201d and is usually introduced at the entry point of the consumer journey. Brands can use QR codes to improve in-store experiences of consumers by curating a digital experience in the form of\u00a0creative ads,\u00a0<a href=\"https:\/\/youtu.be\/JNY-ogBkt4Q\">museum guides<\/a>\u00a0for tourists,\u00a0and even\u00a0<a href=\"https:\/\/youtu.be\/5EjVvvyLRfA\">holiday tags<\/a>\u00a0that play special messages for consumers. Brands have also begun to focus heavily on virtual reality experiences to bridge the gap between the digital and physical worlds. One such experience is\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/abinlot\/2019\/08\/30\/arcadia-earth-an-instagram-experience-with-technology-art-and-an-education-in-environmentalism\/#9be005a16641\" rel=\"nofollow\">Arcadia Earth<\/a>\u00a0a museum experience in New York city that spreads the message of sustainability through art installations set across 15 rooms with QR codes, which provide unique experiences for museum goers.<\/p>\n<p align=\"center\"><strong><iframe src=\"https:\/\/www.youtube.com\/embed\/JNY-ogBkt4Q?enablejsapi=1&amp;origin=https:\/\/www.thegutenberg.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-lf-vimeo-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-mce-fragment=\"1\"><\/iframe><\/strong><\/p>\n<p align=\"center\"><strong><iframe src=\"https:\/\/www.youtube.com\/embed\/5EjVvvyLRfA?enablejsapi=1&amp;origin=https:\/\/www.thegutenberg.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-lf-vimeo-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-mce-fragment=\"1\"><\/iframe><\/strong><\/p>\n<p><strong>3. Enabling Retargeting\u00a0<\/strong><\/p>\n<p>Each QR code scan can be mapped using a tracking tool like Google Analytics\u2014showing you where, when, how often, and with what device your code is being scanned. For marketers, using QR codes in tandem with social media and direct mail can have a huge impact on conversion rates. QR codes track engagement and conversion rates and can be used for the analysis of a brand\u2019s marketing strategy when placed in direct mail. By noting the specific products\/markets for which consumers have scanned a code, marketers can retarget consumers with similar products on Google, Facebook, and Instagram. It will have a positive impact on conversion rates and might also lead to a much higher ROI.<\/p>\n<p><strong>4. Ensuring A Consistent Brand Identity<\/strong><\/p>\n<p>By creating a consistent brand presence, marketers are more likely to succeed in ensuring that their brand is remembered. And since a visual brand identity is believed to have\u00a0a maximum impact\u00a0on consumer response, the more visually interesting your code, the likelier it is to attract the attention of your consumers. To maintain consistent brand identity, ensure that your code matches your brand design guidelines and offers consumers something unique. The\u00a0<a href=\"https:\/\/www.autoevolution.com\/news\/porsche-taycan-logo-revealed-crest-horse-replaced-by-qr-code-133452.html\" rel=\"nofollow\">Porsche Taycan<\/a>\u00a0for example, has embedded a QR code within its crest, holding onto its legendary identity while also adapting to the age of technology and digitization.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Enhancing OOH Digital Advertising\u00a0<\/strong><\/p>\n<p>Out-of-home advertising has been transformed by digital billboards, with\u00a0<a href=\"https:\/\/dashtwo.com\/blog\/out-of-home-by-the-numbers-64-amazing-outdoor-advertising-stats\/\" rel=\"nofollow\">71 percent<\/a>\u00a0of consumers reporting that digital billboards are more appealing to them than online ads. Placing QR codes in digital billboards can take the consumer experience one step further, by embedding a code with which to contact the business, make a purchase, or even drive to a physical store using Google Maps. A great example of this is Nescafe\u2019s\u00a0<a href=\"https:\/\/youtu.be\/d8BflpjcPe4\">interactive game<\/a>\u00a0at People\u2019s Square Station, Shanghai. Nescafe promoted its cold brew by sending participants on a digital mission, upon the completion of which they received a QR code that awarded them a free bottle of the cold brew from a nearby vending machine.<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/d8BflpjcPe4?enablejsapi=1&amp;origin=https:\/\/www.thegutenberg.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lf-yt-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-lf-vimeo-playback-inspected-yegkb8lzyrp4ep3z=\"true\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>It is deemed that by 2022,\u00a0<a href=\"https:\/\/blog.beaconstac.com\/2019\/02\/why-2019-is-the-year-of-qr-codes\/\" rel=\"nofollow\">1 billion<\/a>\u00a0smartphones will have access to QR codes, and even with the advent of new technologies, QR codes still have a lot to offer marketers, as long as marketers find ways to re-invent and repurpose their codes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"post_contain\">\n<p>Quick Response (QR) codes are a two-dimensional version of bar codes that can be read by smartphones.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Response (QR) codes are a two-dimensional version of bar codes that can be read by smartphones. Since their introduction in 1994, QR codes have gained much popularity across industries.<\/p>\n","protected":false},"author":1,"featured_media":5005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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