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PUBLIC RELATIONS + ADVOCACY

Gutenberg’s PR service ensures your brand shines in the digital age. We identify what matters most and craft a compelling story for maximum impact.
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Corporate Brand
Communications

Corporate Brand
Communications

The equity your business builds depends on how you position your brand. We help you tell your story with the most compelling narratives.

Employer Branding

Employer Branding

Recruit, retain, and reward are critical aspects of talent management. We see how these factors influence each another and help you evolve a roadmap for employer branding.

Crisis and Reputation
Management

Crisis and Reputation
Management

Communicating through a crisis is more complex with the coming of social media. We protect your organization's reputation, built over time, and ensure your success.

Consumer PR

Consumer PR

The value of a brand is shaped by customer loyalty. We build a positive perception of your products and services, driving lead generation.

Advocacy

Advocacy

Consumers are impacting how we promote a cause. We help you reach and engage your audience with maximum impact.

Spokesperson Profiling

Spokesperson Profiling

Maximize your media presence with train effective spokespeople for your brand. Enhance your PR strategy with expertly crafted public faces.

Analyst Relations

Analyst Relations

Analyst recommendations are a crucial B2B lever. We manage analyst engagement throughout the year with insightful discussions.
Corporate Brand
Communications

While you might have done brilliantly in designing and delivering a product or service, the equity of your business is reflected in how you position your brand. Well-crafted corporate brand stories, combined with marketing campaigns can influence higher sales and customer loyalty for your product or service and reinforce credibility amongst your customers, channel partners, financial analysts, investors, and employees.

At Gutenberg, we bring extensive experience working with large corporates and emerging businesses to tell their stories with the most compelling narratives.

With our Corporate Brand Communications solutions, you can:

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Consistent and effective company messaging through media training workshops and executive coaching
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Authentically tell your story with creative corporate profiling aligned to business strategy
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Enhance brand perception through executive profiling, media visibility and thought leadership
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Boost visibility with specialized financial PR for PE/VC firms, startups, pre-IPO and stock exchange listed entities

WE HELP YOU ELEVATE YOUR BRAND IMAGE AND TELL YOUR STORY EFFECTIVELY.

Employer Branding

Retaining and attracting talent is key to the success of any business. Storytelling aligns with the human resources function’s recruitment, talent management, employee engagement, and training objectives.

Gutenberg’s employer branding strategy focuses on current and potential employees—highlighting your values through your work. We audit your organization’s best practices, culture, and workplace benefits. We identify your differentiators as an employer brand and shape your narrative as a preferred employer. 

With our Employer Branding services, you can:

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Communicate your employer brand ethos with effective Employee Value Proposition messaging
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Emotionally connect with internal and external audiences through impactful brand storytelling
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Boost brand engagement with integrated online campaigns combining earned, owned, and paid media tactics
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Build thought leadership with a strong insight-driven content strategy to elevate your executive leadership

EMPOWER YOUR EMPLOYER BRAND: ATTRACT & RETAIN TOP TALENT.

Crisis and Reputation
Management

During a crisis, communication requires both urgency and transparency. We specialize in helping you navigate a crisis and in keeping you aware of when it is most likely to emerge. Our team understands the value of research into industry trends and applies the findings of data-driven analysis to help you see a pattern in the changing needs of your investors, competitors, and employees with the larger shifts and trends shaping your business.

At Gutenberg, our respect for business ethics makes us the best team to handle a difficult job. We also have extensive experience preparing and issuing holding statements, press conferences, TV interviews, embargoes, and exclusives, and we organize each with a keen sense of timing.

With our Crisis Communication services. You can:

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Develop a crisis communications framework with pre-empted scenarios and guidelines
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Identify crisis communication spokespersons and train them
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Prepare holding statements to prevent rumors and speculation
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Manage your brand image and seed positive media stories

WE TURN A CRISIS INTO AN OPPORTUNITY FOR POSITIVE REBRANDING.

Consumer PR

The value of a brand or brand equity is influenced by customer loyalty. This is shaped by sustained marketing interventions, third-party media endorsements, and a compelling product or service range. Consumer branding using editorial channels and influencer engagement programs also helps build your brand effectively.

Gutenberg’s immersive storytelling builds a positive perception of your products and services, and helps clients build brand awareness and engagement with their target audience. Our team of experts leverages a wide range of tactics, including media relations, influencer partnerships, social media campaigns, and events, to create a strategic, integrated approach that resonates with consumers and drives business results. 

With our Consumer PR services, you can:

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Position core value propositions of your offerings and resonate with different consumer personas
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Influence consumers’ purchase decisions with brand storytelling, engaging audiences to create a positive perception
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Drive consumer engagement with integrated PR campaigns combining traditional and social media
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Elevate brand positioning with strategic partnerships that build credibility and affinity through third-party advocacy

BRING YOUR BRAND TO LIFE AND CONNECT WITH YOUR CONSUMERS IN MEANINGFUL WAYS.

Advocacy

Consumers and influencers impact how we create and sell solutions or promote a cause. Therefore, how you engage with consumers and interest groups becomes critical to your brand’s success. The same holds good for engagement with other private and government partnerships, with the ecosystem endorsing your narratives through different storytelling platforms.

At Gutenberg, we help you build and cultivate an advocacy program in a creative and immersive manner. We begin your advocacy program with in-depth research on your idea, concept, or category and its potential to transform society. We leverage this research to build your stakeholder persona, core messaging, and communication channels to reach your audience with maximum impact.

With our Advocacy services, you can:

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Prime the market with research audits to launch new product categories with maximum impact
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Boost brand recognition with influencer programs to educate and build consideration for your product/service
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Elevate issue advocacy with Key Opinion Leader led programs and thought-provoking content for your cause
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Drive change with thought-provoking and engaging content and fuel conversation around important issues.

ELEVATE ISSUE ADVOCACY WITH THOUGHT-PROVOKING CONTENT.

SPOKESPERSON PROFILING

Your spokesperson’s influence is crucial to any company’s marketing strategy, with thought leadership as its cornerstone. Thought leadership positions brand reputation high amongst the target audience, presents your brand ahead of the competition, and elevates your executives as visionaries.

Gutenberg works with you to create and curate content that showcases your executives’ expertise and thought leadership in your industry, while aligning with your brand’s messaging. We also evaluate the impact of your executive branding program, tracking metrics such as media placements, audience engagement, and brand sentiment. Whether it’s through social media, trade publications, or speaking opportunities, we help you to build a comprehensive executive branding strategy.

With our Spokesperson Profiling services, you can:

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Craft unique executive value proposition to distinguish leaders’ persona and elevate brand’s thought leadership
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Coach leaders on storytelling with tailored messages and tone to showcase their unique voices as spokespersons
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Strengthen executive authority with insight-driven articles, expert commentaries on issues impacting your business
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Explore speaking opportunities to position your leaders as speakers at marquee business and trade events.

PARTNER WITH US ELEVATE YOUR SPOKESPERSON’S INFLUENCE.

Analyst Relations

Analyst recommendations serve as one of the most impactful levers for B2B (business-to-business) and technology brands to garner media coverage, influence purchasing decisions, affect investor response, and lead industry conversations. Establishing relationships and setting up briefings with analysts from independent research and consulting firms provide your company with opportunities to feature in industry research reports, which are valuable assets in building influential media collateral.

At Gutenberg, our focused analyst relations program involves managing engagement throughout the year with insightful discussions. These are wide ranging, and cover shifts in industry trends, forecasts, and updates on the product roadmap, sales deals, and go-to-market strategy.   

With our Analyst Relations services, you can:

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Get expert advice on top analysts for analyst outreach, based on industry experience research
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Participate in analyst briefings to communicate business updates, product launches, and industry insights
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Coach spokespersons to articulate messaging, train experts for effective briefing navigation
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Develop impactful and well-designed content to support briefings and explain complex issues.

MAXIMIZE IMPACT OF ANALYST RELATIONSHIPS WITH EFFECTIVE OUTREACH.