94% of organizations have launched AI initiatives, but less than 25%
have teams that can use AI with judgment, speed, and consistency. Most
focus only on tool training and miss critical gaps, costing up to two
quarters of time and six figures in wasted resources.
What You’ll Learn
- Define AI Fluency for Your Team – Move beyond tool training to build real capability: what to automate, what to own, and where human judgment matters.
- 90-Day AI Readiness Roadmap – A phased approach to
shift from scattered experimentation to structured, scalable AI adoption
across research, creation, distribution, and analytics. - Diagnose the 3 Gaps in AI Transformation – Real-world lessons from global AI journeys that separate successful teams from those that stall.
Your speakers
Arnold Miller, Senior Vice President, Americas – Gutenberg
Led the AI transformation for a 100+ person marketing organization, moving from AI-curious to AI-fluent.
Harjiv Singh, Founder & CEO – CambrianEdge.ai
Brings a unique perspective on building AI-ready teams at scale across global marketing operations.
AI Fluency for Marketing Leaders: How to Build an AI-Ready Team
Organized by Gutenberg
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