Webinar AI Playbook

From Clarity to Chaos: AI Transformation Playbook for Marketing Leaders

Marketing leaders often begin their AI journey with a clear plan: deploy tools, boost efficiency and drive results. But in reality, what starts with clarity often turns into chaos. Siloed teams, endless handoffs, and vanishing ROI leave 94% of organizations stuck, wasting millions.

Watch Gutenberg’s exclusive webinar

“From Chaos to Clarity: AI Transformation Playbook for Marketing Leaders”

This session was designed to give marketing leaders a practical blueprint to move beyond experimentation and build an AI operating model that delivers clarity and measurable impact.

What you’ll learn:

  1. Build AI literacy and fluency across teams
    Understand what AI should automate, what humans must own, and where judgment matters.
  2. Learn from a real, global AI transformation journey
    Practical learnings on what worked and what scaled.
  3. Apply the 3P Framework to drive transformation
    Internal alignment to enable scalable AI adoption

Speakers:

Together, they bring firsthand experience helping marketing teams navigate AI-led transformation at scale.

From Clarity to Chaos: AI Transformation Playbook for Marketing Leaders

Organized by Gutenberg

Watch session recordings

Register to access the full event.

Get the complete access to the webinar recording and learn how to build AI literacy, apply the proven 3P Framework, and transform chaos into scalable results with an actionable 90-day roadmap.

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From Clarity to Chaos:

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AI Transformation Playbook for Marketing Leaders