A giving day
that became
a movement.

India Giving Day 2026 ran across seven paid platforms and a national earned media push under one idea: #PowerOfUs. Human-led strategy. AI-accelerated execution.

$5.64MRaised 4.49MImpressions 25+Media Placements

India Philanthropy Alliance

Client India Philanthropy Alliance Campaign India Giving Day 2026 Scope Paid media · Creative · PR · Social · Website

The brief

Year four needed more than momentum

We have worked on India Giving Day since the very first one. Across those years the campaigns have raised more than $15 million for nonprofits doing the work on the ground in India, so by 2026 nobody needed convincing that a giving day could move money.

4 yearsAlongside IPA
$21M+Raised together
“#PowerOfUs: one movement,
countless lives touched.”

The build

Three phases, six months,
one escalating arc

Phase 01

Awareness

October 2025

A deliberately small LinkedIn spend to seed the nonprofit roster and build recall before the donor push.

Impressions121,283
Clicks1,276
CTR1.05%
Phase 02

Engagement

November 2025 to January 2026

Presence held at near-zero spend through the holidays, then #PowerOfUs scaled to every channel in January.

Impressions295,420
Clicks2,654
Channels liveAll 7
Phase 03

Conversion

February to March 2026

Full weight behind the final eight weeks, timed to the March 13 giving day and high-intent search demand.

Impressions4.10M
Clicks46,041
CTR1.12%

The media mix

Seven platforms, one language, seven dialects

Meta

4.97%
Click-through rate

Emotional storytelling at nearly five times the campaign average.

610,367 impr · 16,641 clicks · +472 followers

LinkedIn

+528
New followers

Nonprofit registration and institutional credibility, in a professional context.

464,326 impr · 2,653 clicks

YouTube

$0.09
Cost per click

The cheapest clicks in the mix, and the faces behind the giving.

844,304 impr · 13,741 clicks · 1.6% CTR

Google Search

9.90%
February CTR

High-intent donors captured at the exact moment of searching.

19,934 impr · 603 clicks

Google Display

729K
Impressions

Visual reach extended well beyond the search results page.

$0.16 to $0.18 CPC

X

1.05M
Impressions

Kept #PowerOfUs and #IGD2026 alive in real-time conversation.

4,829 clicks · +75 followers

Programmatic

690K
Impressions

Steady brand exposure across third-party environments all window.

4,786 clicks · 0.70% CTR

Audience

Indian American diaspora · India-focused nonprofits · lapsed and prospective donors from prior years.

4,493,165Total impressions
50,651Total clicks
1.13%Overall CTR
$0.25Average CPC

The creative

One idea, built for every feed

Creative 1
Creative 2
Creative 3
Creative 4
Creative 5

How we worked

Human-led.
AI-powered.

AI took the repetitive middle out of the process: research, adaptation, quality control. The hours it gave back went into strategy, storytelling and judgement.

65% Faster research

Audience, platform and philanthropy trend analysis now runs in one to two hours instead of four to five.

2-3 hrs Saved per creative

Returned to every content requirement as refinement, brand alignment and craft.

7 Platforms, one narrative

#PowerOfUs rewritten for each channel without losing the thread.

100% Human sign-off

Every strategic call and every final asset approved by a specialist.

Research

More ground, same deadline

Audience and trend scans in a fraction of the time.

Ideation

More routes before the first pick

Concepts explored in parallel, narrowed by people.

Adaptation

One narrative, every dialect

#PowerOfUs rewritten per platform, thread intact.

Volume

More output, same calendar

Seven paid platforms, one team, no extra weeks.

Quality

Consistent to the last asset

Tone, terminology and format checked at scale.

Optimisation

Patterns, sooner

Performance read early enough to act on it.

The Gutenberg team set the strategy, made every creative call, and approved every final asset.

The results

Collective action, made countable

$5.64M Total raised

On and around March 13, 2026

1,762 Donations

Individual acts of giving

62,000 Website users

62,379 of them brand new

82,855 Sessions

145,655 total page views

1.89% Key event rate

Session-level conversion

25+ Media placements

Diaspora, nonprofit and philanthropy press

In their words

What the client said

Watch Client Testimonial Play Video
Alex Count · Executive Director · India Philanthropy Alliance

Awards and recognition

Gutenberg Wins Gold Award from MUSE for IPA
Gutenberg Wins Gold Award from MUSE for IPA
Gutenberg Wins Gold Award from MUSE for IPA
Gutenberg Wins Gold Award from MUSE for IPA

Human-led. AI-powered.
Built for outcomes you can count.

Four consecutive years with the India Philanthropy Alliance, and a working model that gets more done inside the same brief, the same budget and the same deadline.

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