Powering Philanthropy and Raising $15M+ Over 3 Years for India’s Sustainable Development

CLIENT BACKGROUND

The India Philanthropy Alliance (IPA), a U.S.-based coalition of leading nonprofit, philanthropic, and charitable organizations, is dedicated to amplifying giving to India. In 2023, IPA launched India Giving Day (IGD)—an annual philanthropic campaign mobilizing resources to support sustainable development initiatives across India. IPA partnered with Gutenberg to execute an integrated marketing and communications strategy to elevate awareness, inspire action, and transform IGD into a global movement. Over three years, the collaboration evolved IGD from a launch campaign into an award-winning, globally recognized platform for giving.

GUTENBERG STRATEGY

Gutenberg built an integrated approach centered on three priorities: combining data-driven audience targeting, emotionally resonant storytelling, and multi-platform engagement.

The strategy aligned each year’s campaign with India’s Sustainable Development Goals (SDGs), using compelling narratives, high-quality creative assets, celebrity and influencer partnerships, and strategic media outreach to scale awareness, drive participation, and generate record-breaking donations.

Year-by-Year Results

Below are the principal results for each campaign year, presented as concise bullets to highlight measurable impact and recognition.

For IGD’s 2023 debut, Gutenberg developed tailored messaging for diverse audiences, built a user-friendly landing page, and executed a full-funnel digital campaign with targeted paid media. A seamless visual and content experience was maintained across channels. Ads and creatives were deployed following a precise media plan with platform-specific targeting to maximize exposure and nonprofit registrations.

Results:

Fundraising: $1.3 million
Reach: ~1 million impressions and ~40,000 video views.
Engagement: 938 link clicks to the landing page.
Recognition: Multiple award wins, including MUSE Creative Awards and Vega Digital Awards.

For IGD 2024, Gutenberg executed an integrated marketing campaign centered on the theme #MakeItPossible, highlighting India’s Sustainable Development Goals and collective giving. Over 170 creative social media posts were launched across Facebook, Twitter, Instagram, YouTube, and LinkedIn to generate impressions and engagement. A specially commissioned original song, India Here to Give, brought storytelling and culture into the campaign, amplifying the spirit of generosity. Strategic media relations drove widespread coverage, with interviews and features in Tier-1 outlets, while consistent messaging elevated IGD’s profile and mission.

Results:

Fundraising: $5.5 million
Donor growth: 1,770+ unique donors.
Reach and engagement: ~8.4 million impressions and ~72,000 clicks.
Media: Coverage in 14 Tier-1 publications.
Recognition: Multiple industry awards, including MUSE Creative Awards, MarCom Awards, and Hermes Creative Awards.

For 2025, Gutenberg launched #ActForImpact, spotlighting India’s SDGs and mobilizing individual and collective action. The campaign featured 207+ creative social assets, collaborations with 4 U.S.-based influencers passionate about India’s development, and extensive media outreach. Over 500 stories were secured across U.S. and Indian outlets, further expanding IGD’s reach and credibility.

Results:

Fundraising: $8.8 million
Donor growth: 2,683+ unique donors.
Reach and engagement: ~6.1 million impressions and 70,000+ clicks.
Media: 500+ media placements across U.S. and India.

RESULTS

Across three years, Gutenberg’s integrated marketing and PR strategy powered India Giving Day to raise over $15M, engage thousands of donors, and secure hundreds of media features worldwide. The campaign not only exceeded fundraising goals but also positioned IGD as an award-winning, globally recognized movement for India’s sustainable development.

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