How Gutenberg reimagined IPOA’s YouTube channel with Creative AI capabilities
Where information became conversation, and a channel grew from zero to impact. Powered by AI. Crafted to captivate. Engineered to grow.
Creative Showcase
The Golden Fairy speaks every language of engagement
(English and Hindi)
AI gave us a mascot. We gave her a voice.
From scripting to animation to multi-language dubbing, Gutenberg’s AI-powered production brought the Golden Fairy to life in both English and Hindi, ensuring IPOA’s message connected across cultures and continents.
CLIENT BACKGROUND
Headquartered in Jakarta, the Indonesian Palm Oil Association (IPOA) is the leading industry body representing Indonesia’s palm oil sector—one of the nation’s largest and most critical export industries. With a mandate to promote sustainable practices, influence policy, and strengthen trade partnerships, IPOA needed to shape perceptions of palm oil in key markets such as India and Pakistan. To build a distinct voice and connect with diverse stakeholders, IPOA partnered with Gutenberg to create a powerful digital presence from the ground up.
GUTENBERG STRATEGY
Gutenberg turned to AI not as a shortcut, but as a springboard for imagination. From research to scripting to visual cues, AI accelerated production while freeing creative energy to focus on building a universe. At the heart of this universe was a bold idea: IPOA needed a character. Enter the Golden Fairy—an AI-crafted mascot designed to humanize complex ideas, charm audiences, and speak across languages. With wit, warmth, and personality, the Golden Fairy transformed IPOA’s videos from static explainers into cinematic, character-driven conversations that audiences wanted to watch, share, and engage with.
Challenge #1: One message, many audiences
IPOA’s content had to engage consumers, trade stakeholders, and government bodies—three very different groups.
Gutenberg solution: Using AI, we crafted storytelling that flexed across contexts. The Golden Fairy became a “universal translator,” shifting tone from approachable for consumers, to credible for policymakers, to engaging for trade audiences. Through layered dialogue and cinematic narratives, each video felt personal to every audience while staying true to IPOA’s core message.
Challenge #2: A story without a storyteller
With no recognizable identity, IPOA risked blending into the background of industry chatter.
Gutenberg solution: We created IPOA’s first-ever mascot—the Golden Fairy. Conceived through AI and imbued with a vibrant personality, she became the face, voice, and soul of IPOA’s storytelling. The Fairy gave the brand instant recall, relatability, and a memorable presence that audiences began to look for.
Challenge #3: Zero digital footprint
Launching from scratch meant no channel, no subscribers, and no community—only an uphill climb.
Gutenberg solution: We didn’t just launch a channel; we launched a movement. Through bilingual (Hindi and English) videos powered by AI creativity and smart distribution, IPOA’s YouTube went from 0 to 6.45K+ subscribers and nearly 100K views in just two months—proving that the right story, told the right way, can fast-track growth.
RESULTS
IPOA’s YouTube channel transformed from a blank slate into a thriving, fast-growing community.
- Subscribers: 0 → 6.45K+
- Views: Nearly 100,000 across just 3 videos
- Growth Speed: Achieved in only 2 months, setting a new benchmark for storytelling in the sector
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