Digital marketing campaign positions USISPF as a dependable partner for strategic dialogue on the US-India Business Corridor.
Digital marketing campaign positions USISPF as a dependable partner for strategic dialogue on the US-India Business Corridor.
TOPLINE ACCOMPLISHMENTS
USIPF partnered with Gutenberg to position itself as a reliable partner in fostering US-India partnership, resulting in a 100% increase in web traffic, first-page Google ranking, and over 100 digital media placements.
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CLIENT BACKGROUND
The USISPF is a non-profit organization that aims to strengthen the strategic partnership between the United States and India by promoting business and economic ties. The organization works with government officials, industry leaders, and subject matter experts to facilitate strategic dialogue, advocacy, and research.
Ahead of its official launch, USPIF chose Gutenberg to strategically position it as a trusted partner in facilitating mutual commitment and positive engagement between the businesses and governments of the U.S. and India.
GUTENBERG STRATEGY
The challenge for Gutenberg was to help USIPF organize a successful business forum that would facilitate strategic dialogue between the United States and India. Gutenberg created a multiplatform integrated marketing campaign to communicate USIPS’s unique value proposition across the U.S.-India business corridor.
Challenge #1: Engaging with target audience
Gutenberg solution: Gutenberg created a multiplatform integrated marketing campaign to communicate USIPS’s unique value proposition across the U.S.-India business corridor. A dedicated website was key. This involved designing and developing a user-friendly website that provided all the necessary information about the forum, promotion of key events and to drive engagement.
Challenge #2: Raising awareness for USISPF
Gutenberg solution: Gutenberg built greater visibility for USISPF and its key spokespersons by creating and publishing a wide range of marketing collateral such as daily newsletters and web articles that informed target audiences of USIPF’s mission, work, and impact.
RESULTS
The USISPF launch facilitated strategic dialogue along the U.S.-India Business Corridor and helped promote business and economic ties between the two countries. The dedicated website received a 100% increase in website traffic from relevant audiences and over 100 placements in digital media outlets.
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