Odisha Investment Growth by Gutenberg

Odisha’s ₹16.73 Lakh Crore Investment Leap: Powered by Gutenberg’s Integrated Marketing for IPICOL

CLIENT BACKGROUND

The Industrial Promotion & Investment Corporation of Odisha (IPICOL) is the state’s nodal agency for industrial promotion and investment facilitation. It plays a key role in supporting medium and large-scale industrial projects by offering financial guidance, policy support, and investor outreach. In line with the state’s ambitious “Utkarsh Odisha – Make in Odisha 2025” vision, IPICOL partnered with Gutenberg to position Odisha as a future-ready, high-potential industrial destination both in India and abroad.

GUTENBERG STRATEGY

Gutenberg built a three‑phase, 360° communications program—pre‑event, live‑event, and post‑event—that blended high‑impact media relations with platform‑specific digital storytelling. The plan aligned every press touch‑point, leadership interview, social narrative, and on‑ground logistic detail to a single rallying hashtag (#MakeItViksit). By synchronizing traditional PR with real‑time social amplification, Gutenberg ensured that every MoU, keynote, and sector story reached both boardrooms and social feeds worldwide.

Gutenberg solution: Structured a phased media calendar aligned with the event’s milestones. Engaged national and international media through curated outreach, MoU updates, and leadership interviews. Coordinated real-time coverage with 300+ journalists on ground and organized 40+ exclusive media interactions, resulting in over 3,000+ stories across major outlets including Financial Express, Outlook India, and Dainik Bhaskar.

Gutenberg solution: Built a content-first digital campaign around the unifying theme #MakeItViksit, tailored to LinkedIn, Instagram, X, YouTube, and Facebook. Developed visual-led content including live event reels, leader quotes, and MoU showcases to maintain interest and reach throughout the event cycle—pre-event, live event, and post-event. This approach generated over 1.94 million impressions and 25.5K+ engagements with 97.9% positive sentiment.

Gutenberg solution: Positioned the Chief Minister, Industry Minister, and senior bureaucrats as forward-looking champions of growth. Through exclusive interviews, op-eds, event panels, and public engagements, Gutenberg reinforced Odisha’s policy credibility and future-readiness, while aligning leadership messaging with the state’s sectoral ambitions in green energy, IT, MSMEs, food processing, and textiles.

Media Coverage

RESULTS

Gutenberg’s integrated approach helped Odisha achieve exceptional outcomes across both media and digital channels. The campaign reached 1.88 billion+ across national and global media, with over 3,000 stories published in leading outlets such as Financial Express, Outlook India, and Dainik Bhaskar. During the conclave, the team facilitated 40+ exclusive interactions with top leadership, including the Chief Minister and Industry Minister, and coordinated 300+ journalists on-ground for real-time coverage.

On the investment front, the campaign played a pivotal role in helping Odisha secure proposals worth ₹16.73 lakh crore, significantly amplifying the momentum around the state’s industrial vision. The event was inaugurated by Hon’ble PM Narendra Modi, adding national significance and reinforcing investor confidence.

On digital, the campaign delivered 1.94 million+ impressions, gained 3.7K+ new followers, and generated 25.5K+ total engagements across platforms including LinkedIn, Instagram, X, YouTube, and Facebook. The content sparked 97.9% positive sentiment, reinforcing public trust in Odisha’s positioning as a future-ready industrial investment hub.

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